In the “After playing Mecca Bingo” image, however, she was holding a champagne glass and wearing a bright red outfit, jewellery, and makeup. It featured a “before and after” format involving two photographs of celebrity drag queen Baga Chipz, and the first half of the advertisement showed an image of Baga Chipz “Before playing Mecca Bingo,” where the celebrity was seen in dark clothes and without makeup.
The ad in question was a now-deleted Instagram post originally seen on August 16th. According to ASA, the ad did not adhere to CAP Code rule 16.3.6, which states that advertisements should not give the impression that gambling “can enhance personal qualities.” The Advertising Standards Authority (ASA) has ruled that a Mecca Bingo Instagram ad was in breach of the regulations outlined in the Committee of Advertising Practice (CAP) Code.
